The sincere servants of Caitanya Mahāprabhu are vigorously endeavoring to spread this Kṛṣṇa consciousness movement for the pleasure of their spiritual master and Lord Kṛṣṇa. At the present time thousands of devotees in the Kṛṣṇa consciousness movement, in all parts of the world, are working long hours under difficult conditions to distribute transcendental literature and thus enlighten the general populace. In this effort the devotees have no personal motivation but are simply desirous of pleasing their spiritual master by distributing his books. The people who receive this literature usually have no previous experience of Kṛṣṇa consciousness, yet they are so impressed by the purity of the devotees they meet that they eagerly purchase the books and magazines. In order to execute the tremendous task of spreading Kṛṣṇa consciousness, the devotees are tirelessly laboring day and night because they are on the platform of loving devotion. Although superficially such busy devotees may occasionally not think directly of the lotus feet of Kṛṣṇa, such loving devotion will undoubtedly take them back to Kṛṣṇa's lotus feet, and being pleased by their service, the Lord Himself will again arouse their unflinching meditation upon His personal form. This is the beauty of bhakti-yoga, which depends wholly and solely on the mercy of the all-merciful Personality of Godhead, Śrī Kṛṣṇa. This is the only totally safe means of uprooting the deep desires for material enjoyment, attaining pure love for Kṛṣṇa and going beyond the material universe to the kingdom of God.
SB 11.7.6
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