Kevala Ananda kanda

kaler doṣa-nidhe rājann
asti hy eko mahān guṇaḥ
kīrtanād eva kṛṣṇasya
mukta-sańgaḥ paraḿ vrajet
Kali-yuga is an ocean of hypocrisy and pollution. In Kali-yuga all natural elements are polluted, such as water, earth, sky, mind, intelligence and ego. The only auspicious aspect of this fallen age is the process of chanting the holy names of the Lord (asti hy eko mahān guṇaḥ). Simply by the delightful process of kṛṣṇa-kīrtana one is freed from his connection to this fallen age (mukta-sańga) and goes back home, back to Godhead (paraḿ vrajet). Sometimes the preachers of the Kṛṣṇa consciousness movement also use the parokṣa, or indirect method of persuasion, offering a nice transcendental sweet to the conditioned soul to entice him to come to the lotus feet of the Lord. Caitanya Mahāprabhu's movement is kevala ānanda-kāṇḍa, simply blissful. But by the mercy of Caitanya Mahāprabhu even one who is indirectly attracted to the Kṛṣṇa consciousness movement achieves very quickly the perfection of life and goes back home, back to Godhead.