Sharing a letter sent out by H.G. Vaisesika Prabhu through the
Goals are Potent
The moment one sets a goal and commits to it in writing, one’s mind begins to figure out how to achieve it. And when devotees set transcendental goals, like increasing book distribution by 20%, the Lord who lives in their hearts gives them all help and guidance.
Try it and see for yourself!
Acting on this principle in January of this year, all the leaders present at the North American temple president’s meeting set the following goal for this year:
All temple leaders in North America work together as one team to increase book distribution by 20% in 2012.
In 2011, N/A devotees remitted $903,613 to the BBT and distributed 714,334 books. Therefore, for 2012, the goals are as follows:
Laxmi: $1,084,336
Books: 857,000
Expenses at the NA BBT are fixed. Therefore, when we increase our Laxmi remittance to the BBT, the BBT is able to print more books, and a wider variety of titles at cheaper prices.
Not only did Srila Prabhupada create the BBT to distribute transcendental books, he also set it up as the instrument for developing ISKCON projects. Therefore, he mandated that half of the profit from BBT go for printing and the other half for funding international ISKCON projects such as new temple construction, the Bhaktivedanta Institute, and so on.
Now Get the 20%! is fast becoming a worldwide movement. Devotees in India, Europe, Africa, Asia and Australia, after hearing about Get the 20%! are joining in too.
In fact, everyone is invited. No matter where you live, please set a goal to increase book distribution by 20% and to join the effort to increase book distribution. Doing this will bring great happiness to our Founder-Acarya, His Divine Grace A.C. Bhaktivedanta Swami Prabhupada and will bring relief to people everywhere who are suffering the ill effects of Kali Yuga.
Join the Sankirtana party!
Let’s go for 20% more book distribution in 2012!
Your servant,
Vaisesika Dasa
(N/A Sankirtana Strategist)
“This is our most important work. All the leaders should tax their brains for increasing the sales of our books. I have always said that if we simply rely on book distribution all our needs will be met.” (SPL to Rupanuga, 11th January 1976