Keeping up with an image

I met a very young exchange student and initially was staying aloof not admitting any interest in the books. I asked him if he was the 'cool guy' not wanting to be seen with this stuff. He immediately backed off and said he was a simple guy not a cool guy and as we talked a little more - his expressions changed a little. I could see he was struggling with something so I inquired politely what the matter was. A few minutes later he told me he was struggling to keep up with the expectations people and friends have of him - the burden of keeping up with an image. It seemed to me like his eyes were teary so I handed him a Bhakti Yoga and showed a picture of Prabhupada encouraging him to read it. I explained that the body changes so no point trying to keep up, he should raise his consciousness. He then explained he was an exchange student and would leave in a few months. He took the book and I showed him the temple address for Mexico City in his home country. Praying he reads it.